Outreach

“Becoming the SME Whisperer”

Lavina Harless, director of exam development, was published by the Institute for Credentialing Excellence. Her white paper Becoming the SME Whisperer: Creating a Culture of Engaged, Hardworking (and Happy) Subject-Matter Experts provides insight into how ASWB developed a strong SME culture and maintains low turnover and high engagement at all levels.

“High Tech Social Worker: Myth or Reality?”

CEO Mary Jo Monahan was interviewed for the cover story of the January 2017 issue of Social Work Today magazine. She talked about ASWB’s work on Mobility and about the collaboration with NASW to develop technology practice standards.

“Becoming a Social Work Regulator”

The New Social Worker website published two articles about regulatory service by President M. Jenise Comer and CEO Mary Jo Monahan under the banner “Becoming a Social Work Regulator: A Unique Area of Practice” during Social Work Month.

Award winner

The Mobility website received a Gold Hermes Creative Award from the Association of Marketing and Communication Professionals.

Social media

• Facebook added 943 new likes for a total of 8229.
• Twitter added 549 followers.
• Pinterest launched in June and ended the year with 284 average monthly viewers.